In the food world, when Instagram is your company card

When Victoire Louapre reached Mapo Galbi the Koreatown restaurant beloved for its spicy chicken dak galbi she had butterflies in her stomach. The 25-year-old Paris local was brand-new to Los Angeles, and inside the restaurant were six strangers. The evening’s dinner invitation had come from @akiraakuto, a longtime friend on Instagram, but an unfamiliar person in the flesh.


It was like a Tinder date, she remembers. We had been messaging for so long that I was fearful that I would not like him as much throughout dinner. Of the eight individuals around the table that night, just 4 had actually met the old-fashioned way in person.

This sort of Platonic blind date is increasingly typical amongst the food-obsessed, who record their meals, in some cases course by course, on Instagram. If food is the brand-new rock, then Instagram is the new record collection flip through and make your snap judgment.

My Instagram is my company card, says Louapre, who acts as the media manager for Le Fooding, the Paris-based restaurant guide, while likewise composing restaurant evaluations on her personal site. When writing a cold e-mail, she says the first sentence is frequently, Hi, my name is Victoire Louapre, @victoire_loup.

She and Akira Akuto, a well-connected bicoastal chef, had been following each other’s meals on Instagram before they each, separately, chose to relocate to Los Angeles.

a8We had actually been in constant interaction for over a year, states Akuto, who has actually made connections from Israel to Japan via social networks. She was living in Paris and I remained in New York and I kept sending good friends to meet her in Paris. Ultimately it was over dak galbi in Koreatown that they two would finally satisfy, in October, the very first of many meals together.

Louapre admits that residing in L.A. offers her particular social liberties that she wouldn’t have in Paris. In France you wear t truly meet up with unfamiliar people unless you have a specific need to satisfy them, she says. I just had lunch with somebody today who I satisfied on social media and I had no agenda in my mind. It was just like, I think you re remarkable and I want to share a lunch with you.

Akuto, now 35, states: It’s difficult to fulfill individuals at this age in a new city, and I think an easy method to do it is around food. And though he was wary in the beginning, Instagram’s combination with Facebook makes it simple to look for shared pals and the current direct messaging updates allow users to communicate privately, so that they no more need to leave contact info in the comments and hope the recipient will quickly delete it from public view. Plus, Akuto adds, if it doesn’t work out, you put on to have to see them once again, so it’s no huge offer.

Sometimes buddies who appear to have comparable tastes online can be peaceful, or even worse, aggressive in person; however regularly the surprises are felicitous. When Akuto made plans to go biking with an Instagram buddy, he ended up being a barista at Eightfold, a cafe that Akuto frequents in Echo Park.

When Louapre dropped in Unit 120, Alvin Cailan’s pop-up endeavor in Chinatown, she ran into Peter Cheng aka @theoffalo a long period of time social media good friend who she had actually just recently met face to face. Cheng introduced her to his buddy Paul, and naturally, she states, the very first thing they did was follow each other on Instagram. It was like exchanging business cards.


The practice of Instagramming your food has become industry. In 2014 the hashtag #foodporn motivated a television show on the FYI Network, where host Michael Chernow chooses the dining establishments and chefs behind Instagram s most popular dishes. For food blog writers looking for a book offer, social media numbers and engagement are a method to show your worth to a publisher.

And while it’s easy to be negative about seeing another sun-drenched table-scape of half-eaten breakfast pastries, the truth is that beyond the hashtags and likes, Instagram has actually ended up being an adapter. And if it implies more people are connecting over the table, rather than seeing others eat on TV, then exactly what’s the damage in snapping a few images prior to you dig in to your next meal? You might fulfill a brand-new friend.